Following on from the successful branding of Hull and Humber Clipper, Jenko was asked to contribute to the development of controversial, yet extremely successful Cat Zero project. The self-development training of some of Hull's NEETS (Not in Education Employment or Training) under the Wilberforce Youth Development banner has raised the aspirations and self esteem of 100's of young people since the vessel's maiden voyage last year.
The Cat Zero brand was just the start of Jenko's involvement with the project and subsequent work has been around the publishing of the private sector partners involved with the scheme. Physical banners for the boom and logo Stickers for the Hull have all been successfully designed and applied by the Jenkodisplay team headed by Robbie Shaw. I was fortunate to be asked to photograph Rob as he painstakingly applied the decals from whilst being buoyed up by the crew's inflatable dingy! This, of course was a tricky and unique task for our busy display department as they were tasked to apply the 40 private sector partners' logo decals to the boat.
